Every winter, drivers who live in the snowbelt have a decision to make: switch to snow tires or try to get by on all-seasons. Sticking with all-season tires, while convenient, puts the driver at risk and everyone else on the road as well. This Instagram video campaign features a range of vehicular ‘convenience fails’ to point out how convenience can eclipse safety. The road blunders are then contrasted with a ‘convenience win:’ the first ever variable-conditions tire from Toyo.
