Franchise Player
When given the launch campaign for the next generation Honda Accord—one of the best-selling cars in America—the initial reaction is pure excitement. Then, upon fully realizing what’s at stake, the hope is to just not fuck it up. This Accord was the very first to veer from the conservative body style of previous generations. So, a lot was on the line for Honda. Fortunately, the Accord sold like crazy.
[The execution above was the launch ad for the campaign and ran as a spread in USA Today.]
