Supply Mission
TaylorMade’s new Burner irons created more distance than than traditional irons. But we needed to prove it. So we created Project Burner, an integrated campaign whereby 20,000 Burner 6-irons were given to golfers with a simple challenge: compare it to your current 6-iron. The results, shared online by thousands of individual golfers, were overwhelmingly positive, turning customers into advocates and helping fuel record sales.
