Big League Bobblehead
To raise awareness that Major League Baseball playoffs were on TBS, we created 12-foot-tall, 600-pound giant bobbleheads with the message ‘Catch The MLB Postseason On TBS.’ The huge bobbleheads were portable and traveled to different markets: New York, Seattle, Cleveland, St. Louis, Philadelphia, Detroit and Atlanta. The giant bobbleheads appeared in baseball stadiums, outside sports bars and around other high-traffic areas. Teams of brand ambassadors were on hand to take photos, which fans could download and share at TBSbobblehead.com. The campaign was extended by giving away TBS-branded mini bobblehead dolls and distributing bobblehead coasters to sports bars.
